Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000136167 Date and Time of Latest Transaction 20090716213348.0 General Information 080209s1991 nyu 000 eng Language Code eng Local Call Number HF 5415.153 H57 1991 Main Entry - Personal Name Hisrich, Robert D. Title Statement Marketing decisions for new and nature products / Robert D. Hisrich, Michael P. Peters Edition Statement 2nd ed Physical Description 516 p Subject Added Entry - Topical Term *Product management   New products Added Entry - Personal Name Peters, Michael P. Collection Category FO Format Paper Location UP DBUS HF 5415.153 H57 1991 Regular Circulation B-27641 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.153 H57 1991           Digital Copy Not Available          Add to Book Cart  |   Download MARC