Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000133696 Date and Time of Latest Transaction 20090716213944.0 General Information 020516s1984 nyu eng Main Entry - Personal Name Hisrich, Robert D. Title Statement Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters/ Robert D. Hisrich Subject Added Entry - Topical Term New products   Product management Local Call Number HF5415.153 H57 Physical Description 424 p Language Code eng Subject Added Entry - Topical Term I. Title Collection Category FO Format Monograph Cataloging Source DML Location UP DBUS HF5415.153 H57 BA005108 Regular Circulation B-22811 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF5415.153 H57           Digital Copy Not Available          Add to Book Cart  |   Download MARC