Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000377339 Date and Time of Latest Transaction 20090717014438.0 General Information 080210s1986 nyu 000 eng International Standard Book Number 24067614 (alk. paper) Language Code eng Local Call Number HF 5826.5 C43 Main Entry - Personal Name Chandon, Jean-Louis Title Statement A comparative study of media exposure models/ Jean-Louis Chandon Physical Description 631 p Series Statement The History of advertising General Note Originally presented as the author's thesis (Ph.D.--Northwestern University, 1976) Subject Added Entry - Topical Term *Advertising media planning -- Mathematical models   Advertising media planning -- Data processing Collection Category FO Format Paper Location UP DMC HF 5826.5 C43 MC001086 Regular Circulation MC-11589 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5826.5 C43           Digital Copy Not Available          Add to Book Cart  |   Download MARC