Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000375427 Date and Time of Latest Transaction 20090717014048.0 General Information 080210s1984 ohu a 000 eng Language Code eng Local Call Number HF 5823 R85 1984 Main Entry - Personal Name Runyon, Kenneth E. Title Statement Advertising / Kenneth E. Runyon Edition Statement 2nd ed Physical Description xiii, 702 p. : ill. (some col.) General Note 1st. ed. published under title: Advertising and the practice of marketing Subject Added Entry - Topical Term *Advertising   Marketing Collection Category FO Format Paper Location UP DMC HF 5823 R85 1984 MC012175 Regular Circulation MC-7906   UP DBUS HF 5823 R85 1984 Regular Circulation B-23202   UP DMC HF 5823 R85 1984 MC012175 Regular Circulation MC-7906 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5823 / R85 1984 Diliman: Virata School of Business HF 5823 R85 1984           Digital Copy Not Available          Add to Book Cart  |   Download MARC