Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000368931 Date and Time of Latest Transaction 20090717014145.0 General Information 030101s us 000 eng Language Code eng Local Call Number LG993.5 1999 L4 E84 Main Entry - Personal Name Esguerra, Ma. Carmela C., 1977- Title Statement A case study of the public relations of Bulacan Provincial Library / Ma. Carmela C. Esguerra Physical Description xi, 95 leaves General Note Computer print out   Undergraduate thesis (B.L.I.S.)--University of the Philippines, Diliman   Vita Summary, Etc. Public relations is one aspect of librarianship that is always taken for granted by many libraries particularly the public ones. Thus, the purpose of this study was to discover how the Bulacan Provincial Libray promotes itself and how effective its strategies are, since it is the biggest public library that exists in the province of Bulacan with rich collectrions and services offered to its clientele and to other residents of Bulacan This research study aimed to: 1)find out if Bulacan Provincial Library has an existing PR program; 2)know the strategies being implemented by the Bulacan Provincial Library; 3) know the person in charge or responsible in handling the implementation of the strategies; 4) know how effective their strategies are; and 5) cite the problems that they encountered and might encounter in implementing the strategies. This study hypothesized that: the clientele's awareness of the existence of the Bulacan Provincial Library depends on the public relations program being implemented by the librarian. The study followed the case study method. The subjects were the chief librarian, the former librarian, the staff, and a random sampling of clientele. Questionnaires and interviews were the main instruments used. The data gathered revealed that Bulacan Provincial Library has no PR program but uses strategies in promoting the library's collections and services such as; annual reports, library orientations, exhibits and displays, library publications, press/news releases, public service announcements, and presentations to the community. According to the data gathered, the lack of professional staff and funds were the main factors why public relations was not practiced in the Bulacan Provincial Library. On the other hand, the data gathered from the clienteles revealed that 15.94 percent respondents only believed that the library's strategies in promoting were very effective Subject Added Entry - Topical Term Bulacan Provincial Library   Public libraries--Philippines--Bulacan--Case studies   Public relations--Libraries--Philippines--Bulacan Location UP DLS LG993.5 1999 L4 E84 Regular Circulation LS-957TG Textual Physical Form Designator Thesis           Physical Location University of the Philippines Diliman: School of Library and Information Studies LG993.5 1999 L4 E84           Digital Copy Not Available          Add to Book Cart  |   Download MARC