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MARC Record
Bibliographic Data
Control Number
nlp00333587
Date and Time of Latest Transaction
20091229084244.0
General Information
900621s1991 nyua b 00110 eng
International Standard Book Number
0070609527
System Control Number
(elib)nlp00333587
Cataloging Source
NLP
Dewey Decimal Classification Number
Ref 658.8 S26f 1991
Main Entry - Personal Name
Stanton, William J.
Title Statement
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
Edition Statement
9th ed
Physical Description
xxxiii, 668 p. : col. ill. ; 25 cm
Series Statement/Added Entry - Title
McGraw-Hill series in marketing
General Note
Reprint. Originally published: New York : McGraw-Hill, 1991
Subject Added Entry - Topical Term
Marketing
Added Entry - Personal Name
Etzel, Michael J.
Walker, Bruce J.
Textual Physical Form Designator
Book
Location
NLP Reference General Book T.M. Kalaw St. Ermita Manila Ref 658.8 S26f 1991 ph 24193rd NLP 383342
NLP Reference General Book T.M. Kalaw St. Ermita Manila Ref 658.8 S26f 1991 ph 24194rd NLP 383343
Physical Location
National Library of the Philippines
National Library of the Philippines
658.8 / S26f
University of the Philippines
Diliman: Virata School of Business
HF 5415 S745 1991
Digital Copy
Not Available
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