Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000140449 Date and Time of Latest Transaction 20090716214147.0 General Information 020821s2002 nju eng Title Statement Basic marketing research : applications to contemporary issues / Naresh K. Malhotra Main Entry - Personal Name Malhotra, Naresh K. Cataloging Source dbus Language Code eng Local Call Number HF 5415.2 M248 Physical Description 685 p. + 1 CDROM Subject Added Entry - Topical Term Marketing research   Marketing research -- Methodology Collection Category FO Format Monograph Location UP DBUS HF 5415.2 M248 ba004171 Regular Circulation B-35519 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.2 M248           Digital Copy Not Available          Add to Book Cart  |   Download MARC