Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000133707 Date and Time of Latest Transaction 20090716213947.0 General Information 020520s1983 us eng Cataloging Source DML Language Code eng Local Call Number HF5415 K68 1983 Main Entry - Personal Name Lilien, Gary L. Title Statement Marketing decision making : a model-building approach / Gary L. Lilien, Philip Kotler Publication, Distribution, Etc. New York : Harper & Row, c1983 Physical Description 875 p General Note Rev. ed. of Marketing decision making / Philip Koter, 1971 Added Entry - Personal Name Kotler, Philip : Marketing decision making Subject Added Entry - Topical Term Marketing -- Decision-making -- Mathematical models Collection Category FO Format Monograph Location UP DBUS HF5415 K68 1983 BA002074 Regular Circulation B-22828   UP DBUS HF5415 K68 1983 BA002075 Reserve Book B-24050   UP DBUS HF5415 K68 1983 BA002074 Regular Circulation B-22828   UP DBUS HF5415 K68 1983 BA002075 Reserve Book B-24050 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF5415 K68 1983           Digital Copy Not Available          Add to Book Cart  |   Download MARC