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Bibliographic Data
Control NumberUPD-00000378292
Date and Time of Latest Transaction20090717014506.0
General Information080210s1992 us a 000 eng
International Standard Book Number0065001001
Language Codeeng
Local Call NumberHM 263 W55 1992
Main Entry - Personal NameWilcox, Dennis L.
Title StatementPublic relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee
Edition Statement3rd ed. / with a foreword by Edward L. Bernays and an afterword by Robert L. Dilenschneider
Physical Descriptionxxiii, 708 p. : ill. ; 24 cm
General NoteIncludes bibliographical references and index
Subject Added Entry - Topical Term*Public relations
 Public relations -- United States
Added Entry - Personal NameAgee, Warren Kendall
 Ault, Phillip H., 1914-
Collection CategoryFO
FormatPaper
LocationUP DMC HM 263 W55 1992 MC014004 Regular Circulation MC-13456
Textual Physical Form DesignatorBook
 
     
 
Physical Location
University of the Philippines
Diliman: College of Mass CommunicationHM 263 W55 1992
 
     
 
Digital Copy
Not Available
 
     
 
         
         
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