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MARC Record
Bibliographic Data
Control Number
UPD-00000137088
Date and Time of Latest Transaction
20090716213254.0
General Information
080209s1994 nyu 000 eng
Language Code
eng
Local Call Number
HF 5415.13 .W25
Main Entry - Personal Name
Walther, George R.
Title Statement
Upside-down marketing : turning your ex-customer into your best customers/ George R. Walther
Physical Description
209 p
Subject Added Entry - Topical Term
Customer relations -- Management
Marketing -- Management
Sales management
Collection Category
FO
Format
Paper
Location
UP DBUS HF 5415.13 .W25 BA009745 Regular Circulation B-29305
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: Virata School of Business
HF 5415.13 .W25
Digital Copy
Not Available
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