Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000131229 Date and Time of Latest Transaction 20090716213012.0 General Information 020621s1967 eng Title Statement Selective mass communication / Jarko Cerha Cataloging Source DML Local Call Number HM 258 C47 Main Entry - Personal Name Cerha, Jarko, 1926- Physical Description 343 p. : ill Subject Added Entry - Topical Term Communications research   Communications research -- Methodology   Mass media -- Socail aspects Collection Category FO Format Monograph Location UP DBUS HM 258 C47 Regular Circulation B-16455 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HM 258 C47           Digital Copy Not Available          Add to Book Cart  |   Download MARC