Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000480697 Date and Time of Latest Transaction 20090717032617.0 General Information 060424s2005 nju eng Title Statement Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler Cataloging Source TMC Language Code eng Local Call Number HD 69 B7 K45 2005 Physical Description xvii, 334 p. : ill Subject Added Entry - Topical Term Brand name products   Brankd name products -- Marketing   Brand name products -- Management   Customer relations -- Management Added Entry - Personal Name Tybout, Alice.   Calkins, Tim.   Kotler, Philip. Added Entry - Corporate Name Kellogg School of Management Collection Category FO Format Monograph Location UP TMC HD 69 B7 K45 2005 tmc00463 Regular Circulation TMC-906 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Technology Management Center HD 69 B7 / K45 2005 Diliman: Technology Management Center HD 69 B7 K45 2005           Digital Copy Not Available          Add to Book Cart  |   Download MARC