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MARC Record
Bibliographic Data
Control Number
92056
Date and Time of Latest Transaction
20130919082718.AM
General Information
130919s |||||||||b ||00|||
International Standard Book Number
9715423922
Cataloging Source
STII-DOST
Local Call Number
Fil(B) Q223 P423
Main Entry - Personal Name
Pernia, Elena E.
Title Statement
Communication research in the Philippines: issues and methods by Elena E. Pernia
Physical Description
127p. illus
Summary, Etc.
Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational cultrure and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.
Subject Added Entry - Topical Term
Communication research -- Philippines
Research -- Content analysis and design
Field research -- Methods and design
Communication research -- Implications
Internet communication -- Web content analysis
Location
DOST STII Q223 P423 BOOKS Fil(B) STI-08-1384 1 9-3679 Purchase 2008-07-16
Physical Location
Department of Science and Technology
Science and Technology Information Institute
Q223 P423
Digital Copy
Not Available
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