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Bibliographic Data
Control Number92056
Date and Time of Latest Transaction20130919082718.AM
General Information130919s |||||||||b ||00|||
International Standard Book Number9715423922
Cataloging SourceSTII-DOST
Local Call NumberFil(B) Q223 P423
Main Entry - Personal NamePernia, Elena E.
Title StatementCommunication research in the Philippines: issues and methods by Elena E. Pernia
Physical Description127p. illus
Summary, Etc.Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational cultrure and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication. 
Subject Added Entry - Topical TermCommunication research -- Philippines
 Research -- Content analysis and design
 Field research -- Methods and design
 Communication research -- Implications
 Internet communication -- Web content analysis
LocationDOST STII Q223 P423 BOOKS Fil(B) STI-08-1384 1 9-3679 Purchase 2008-07-16
 
     
 
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Department of Science and Technology
Science and Technology Information InstituteQ223 P423
 
     
 
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