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MARC Record
Bibliographic Data
Control Number
nlp00153170
Date and Time of Latest Transaction
20091229084244.0
General Information
040930s1989 nyua 00000 eng
International Standard Book Number
0070387893
System Control Number
(elib)nlp00153170
Cataloging Source
NLP
Library of Congress Call Number
Ref HF 5415 M3724 1989
Title Statement
Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg
Edition Statement
2nd ed
Physical Description
xl, 670 p. : ill. ; 24 cm
Series Statement/Added Entry - Title
McGraw-Hill series in marketing
Subject Added Entry - Topical Term
Marketing -- Case studies
Marketing -- Problems, exercises, etc
Added Entry - Personal Name
Lovelock, Christopher H.
Weinberg, Charles B.
Textual Physical Form Designator
Book
Location
NLP Reference General Book T.M. Kalaw St. Ermita Manila Ref HF 5415 M3724 1989 ph 38895r NLP 163319
Physical Location
National Library of the Philippines
National Library of the Philippines
HF 5415 / M3724
Digital Copy
Not Available
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