Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000377876 Date and Time of Latest Transaction 20090717015016.0 General Information 080210s1991 us 000 eng Language Code eng Local Call Number HF 5823 P338 Main Entry - Personal Name Patti, Charles H. Title Statement Business to business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley and Susan L. Kennedy Physical Description 286 p Subject Added Entry - Topical Term *Advertising, Industrial   Industrial marketing -- Management Added Entry - Personal Name Hartley, Steven W.   Kennedy, Susan L. Collection Category FO Format Paper Location UP DMC HF 5823 P338 Regular Circulation MC-12715 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5823 P338           Digital Copy Not Available          Add to Book Cart  |   Download MARC