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MARC Record
Bibliographic Data
Control Number
UPD-00000377876
Date and Time of Latest Transaction
20090717015016.0
General Information
080210s1991 us 000 eng
Language Code
eng
Local Call Number
HF 5823 P338
Main Entry - Personal Name
Patti, Charles H.
Title Statement
Business to business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley and Susan L. Kennedy
Physical Description
286 p
Subject Added Entry - Topical Term
*Advertising, Industrial
Industrial marketing -- Management
Added Entry - Personal Name
Hartley, Steven W.
Kennedy, Susan L.
Collection Category
FO
Format
Paper
Location
UP DMC HF 5823 P338 Regular Circulation MC-12715
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: College of Mass Communication
HF 5823 P338
Digital Copy
Not Available
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