Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000445375 Date and Time of Latest Transaction 20090717024912.0 General Information 080210s1997 us 000 eng Language Code eng Local Call Number HF 5415.153 G77 Main Entry - Personal Name Gruenwald, George Title Statement How to create profitable new products : from Mission to Market / George Gruenwald; foreword by Robert W. Galvin Physical Description 487 p Subject Added Entry - Topical Term New products -- Management   New products -- Marketing Collection Category FO Location UP DBUS HF 5415.153 G77 Reference [Room Use Only] B-34950 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.153 / G77 Diliman: Virata School of Business HF 5415.153 G77           Digital Copy Not Available          Add to Book Cart  |   Download MARC