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Bibliographic Data
Control NumberUPD-00000445375
Date and Time of Latest Transaction20090717024912.0
General Information080210s1997 us 000 eng
Language Codeeng
Local Call NumberHF 5415.153 G77
Main Entry - Personal NameGruenwald, George
Title StatementHow to create profitable new products : from Mission to Market / George Gruenwald; foreword by Robert W. Galvin
Physical Description487 p
Subject Added Entry - Topical TermNew products -- Management
 New products -- Marketing
Collection CategoryFO
LocationUP DBUS HF 5415.153 G77 Reference [Room Use Only] B-34950
Textual Physical Form DesignatorBook
Physical Location
University of the Philippines
Diliman: Virata School of BusinessHF 5415.153 / G77
Diliman: Virata School of BusinessHF 5415.153 G77
Digital Copy
Not Available
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