Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000367250 Date and Time of Latest Transaction 20090717013329.0 General Information 040512s2000 nyua b 001 0 eng International Standard Book Number 0471331236 Cataloging Source DLS Language Code eng Local Call Number HF 5415.125 B47 2000 Main Entry - Personal Name Berry, Michael J. A. Title Statement Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff Physical Description 494 p. : ill General Note Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997 Subject Added Entry - Topical Term Marketing -- Data processing   Data mining   Business enterprises -- Computer networks -- Management Added Entry - Personal Name Linoff, Gordon.   Berry, Michael J. A., Data mining techniques. Collection Category FO Format Monograph Location UP DLS HF 5415.125 B47 2000 ls005255 Regular Circulation LS-9518 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: School of Library and Information Studies HF 5415.125 / B47 2000 Diliman: School of Library and Information Studies HF 5415.125 B47 2000           Digital Copy Not Available          Add to Book Cart  |   Download MARC