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MARC Record
Bibliographic Data
Control Number
cdo00002680
Date and Time of Latest Transaction
20030701141051.0
General Information
030701s |||| ||||c|
International Standard Book Number
0132284871
Dewey Decimal Classification Number
Cir 659.1 K679 1996
Main Entry - Personal Name
Kleppner, Otto.
Title Statement
Kleppner's advertising procedure / Otto Kleppner, J. Thomas Russel, W. Ronald Lane
Edition Statement
13th ed
Physical Description
xviii, 799, [1-15] p
General Note
Includes glossary and index
Subject Added Entry - Topical Term
Advertising
Commercial advertising
Radio advertising
Television advertising
Mass media
Added Entry - Personal Name
Lane, W. Ronald.
Russel, J. Thomas.
Textual Physical Form Designator
Books
Location
CDO CLCRC Cagayan de Oro City Cir 659.1 K679 c1996. ph 659.1 K679 c1996. 8637cf CDO
Physical Location
National Library of the Philippines
Cagayan de Oro City Library
659.1 / K679
Digital Copy
Not Available
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