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MARC Record
Bibliographic Data
Control Number
UPD-00000139676
Date and Time of Latest Transaction
20090716213928.0
General Information
011021s2000 nju eng
International Standard Book Number
0130842680
Title Statement
Global marketing / Warren Keegan, Mark C. Green
Cataloging Source
DBUS
Language Code
eng
Local Call Number
HF 1416 K44 2000
Main Entry - Personal Name
Keegan, Warren J.
Edition Statement
2nd ed
Physical Description
594 p. [23] p
General Note
Rev. ed. of: Principles of global marketing, 1997
Subject Added Entry - Topical Term
Export marketing -- Management
Export marketing -- Management -- Case studies
Added Entry - Personal Name
Green, Mark C.
Collection Category
FO
Format
Monograph
Location
UP DAIT HF 1416 K44 2000 ait00074 Reserve Book AIT-6294
UP DBUS HF 1416 K44 2000 BA001239 Regular Circulation B-34369
UP DAIT HF 1416 K44 2000 ait00074 Reserve Book AIT-6294
UP DBUS HF 1416 K44 2000 BA001239 Regular Circulation B-34369
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: Asian Institute of Tourism
HF 1416 K44 2000
Diliman: Virata School of Business
HF 1416 / K44 2000
Digital Copy
Not Available
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