Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000376771 Date and Time of Latest Transaction 20090717014630.0 General Information 060815s us eng Title Statement Selling the drama : a political economic analysis of ABS-CBN's promo materials for primetime soap operas / Danie Rose Villanueva Sedilla Main Entry - Personal Name Sedilla, Danie Rose Villanueva Cataloging Source DMC Language Code eng Local Call Number LG 995 2006 M3 S43 Physical Description 136, [160] leaves : ill General Note Thesis (M.A. Broadcast Communication)--University of the Philippines, Diliman Subject Added Entry - Topical Term Advertising -- Television programs -- Philippines   Soap operas -- Economic aspects -- Philippines   ABS-CBN (Television station : Quezon City) Collection Category FI Format UP Location UP DMC LG 995 2006 M3 S43 Room-Use Only MC-1052THG Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication LG 995 2006 M3 S43           Digital Copy Not Available          Add to Book Cart  |   Download MARC