Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000138151 Date and Time of Latest Transaction 20090716213422.0 General Information 080209s1996 us a 000 eng International Standard Book Number 0844233218 Language Code eng Local Call Number HF 5861 B76 1996 Main Entry - Personal Name Brown, Herbert E. Title Statement Cases in direct marketing / Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone Edition Statement 2nd ed Physical Description ix, 157 p. : ill. General Note Rev. ed. of: Readings & cases in direct marketing. c1989 Subject Added Entry - Topical Term *Direct marketing -- Case studies   Advertising, Direct-mail -- Case studies   Export marketing -- Case studies   Internet marketing -- Case studies   Marketing -- Case studies Added Entry - Personal Name Brown, Herbert E., Readings & cases in direct marketing.   Buskirk, Bruce D.   Saunders, Paula M. Collection Category FO Format Paper Location UP DBUS HF 5861 B76 1996 ba002558 Regular Circulation B-32111 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5861 B76 1996           Digital Copy Not Available          Add to Book Cart  |   Download MARC