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Bibliographic Data
Control NumberUPD-00068296256
Date and Time of Latest Transaction20090717044140.0
International Standard Book Number9780071263917
Cataloging SourceDBUS
Language Codeeng
Local Call NumberHF 5415.13 W24 2008
Main Entry - Personal NameWalker, Orville C.
Title StatementMarketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins
Edition Statement6th ed
Physical Descriptionxx, 346 p. : ill. (chiefly col.)
Subject Added Entry - Topical TermMarketing -- Management
Added Entry - Personal NameMullins. John Walker
Collection CategoryFO
LocationUP DBUS HF 5415.13 W24 2008 Regular Circulation B-36736
Textual Physical Form DesignatorBook
 
     
 
Physical Location
University of the Philippines
Diliman: Virata School of BusinessHF 5415.13 / W24 2008
 
     
 
Digital Copy
Not Available
 
     
 
         
         
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