Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000379253 Date and Time of Latest Transaction 20090717014524.0 General Information 080210s1993 us a 000 eng International Standard Book Number 0844234761 Language Code eng Local Call Number HF 5415.15 W45 Main Entry - Personal Name Weilbacher, William M. Title Statement Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher Physical Description xv, 210 p. : ill. ; 24 cm General Note Includes bibliographical references and index Subject Added Entry - Topical Term *Brand name products -- Marketing   Brand choice Collection Category FO Format Paper Location UP DMC HF 5415.15 W45 MC000947 Regular Circulation MC-15443 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5415.15 W45           Digital Copy Not Available          Add to Book Cart  |   Download MARC