Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000307243 Date and Time of Latest Transaction 20090717002946.0 General Information 080210s1987 us 000 eng Cataloging Source DCHE Language Code eng Local Call Number HF 5415.3 R86 1987 Main Entry - Personal Name Runyon, Kenneth E. Title Statement Consumer behavior and the practice of marketing / Kenneth E. Runyon, David W. Stewart Edition Statement 3rd ed Physical Description 776 p Subject Added Entry - Topical Term Consumers   Marketing research   Motivation research (Marketing) Collection Category FO Format Monograph Location UP DCHE HF 5415.3 R86 1987 HE007603 Reserve Book HE-9656   UP DBUS HF 5415.3 R86 1987 BA011101 Regular Circulation B-24680   UP DCHE HF 5415.3 R86 1987 HE007603 Reserve Book HE-9656 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Home Economics HF 5415.3 / R86 1987 Diliman: Virata School of Business HF 5415.3 / R86 1987 Diliman: Virata School of Business HF 5415.3 R86 1987           Digital Copy Not Available          Add to Book Cart  |   Download MARC