Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000141140 Date and Time of Latest Transaction 20090716213930.0 General Information 070628s2007 mau eng Title Statement Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best Main Entry - Personal Name Hawkins, Del I. Added Entry - Personal Name Mothersbaugh, David L.   Best, Roger J. International Standard Book Number 007119153 Cataloging Source DLC DBUS Language Code eng Local Call Number HF 5415.33 U6 H38 2007 Edition Statement 10th ed Physical Description xxiv, 790 p. : col. ill + 1 computer laser optical disc (4 3/4 in.) Subject Added Entry - Topical Term Consumer behavior -- United States   Consumer behavior -- United States -- Case studies   Market surveys -- United States Collection Category FO Format Monograph Location UP DBUS HF 5415.33 U6 H38 2007 BA010758 Regular Circulation B-36518 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.33 / U6 H38 2007           Digital Copy Not Available          Add to Book Cart  |   Download MARC