Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000381691 Date and Time of Latest Transaction 20090717015059.0 General Information 020531s1998 -uk b 001 0 eng Cataloging Source DMC Language Code eng International Standard Book Number 1860205402 Local Call Number H 61.28 M673 Main Entry - Personal Name Morrison, David E. Title Statement The search for a method : focus groups and the development of mass communication research / David E. Morrison Physical Description xv, 294 p Subject Added Entry - Topical Term Focused group interviewing Subject Added Entry - Personal Name Lazarsfeld, Paul Felix Subject Added Entry - Topical Term Communication -- Research -- Methodology   Sociology -- Research -- Methodology   Interviewing in sociology   Marketing research Subject Added Entry - Personal Name Merton, Robert King, -- 1910- Collection Category FO Format Monograph Location UP DMC H 61.28 M673 MC014098 Regular Circulation MC-20937 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication H 61.28 / M673 Diliman: College of Mass Communication H 61.28 M673           Digital Copy Not Available          Add to Book Cart  |   Download MARC