Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000374086 Date and Time of Latest Transaction 20090717013553.0 General Information 080210s1976 us a 000 eng International Standard Book Number 0534004385 Language Code eng Local Call Number HF 6146 R3 H45 Main Entry - Personal Name Heighton, Elizabeth J. Title Statement Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham Physical Description 349 p. : ill Subject Added Entry - Topical Term *Broadcast advertising   Advertising media planning   Advertising -- Research   Advertising -- Social aspects Added Entry - Personal Name Cunningham, Don R. Collection Category FO Format Paper Location UP DMC HF 6146 R3 H45 MC003873 Regular Circulation MC-4625 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 6146 R3 H45           Digital Copy Not Available          Add to Book Cart  |   Download MARC