Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000116862 Date and Time of Latest Transaction 20090723143731.0 International Standard Book Number 0079115772 Language Code eng Local Call Number HF 5415 M2967 1993 Title Statement Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg Edition Statement 3rd ed Physical Description xxxix, 628 p. : ill Series Statement McGraw-Hill series in marketing Subject Added Entry - Topical Term Marketing -- Case studies   Marketing -- Problems, exercises, etc Added Entry - Personal Name Lovelock, Christopher H.   Weinberg, Charles B. Textual Physical Form Designator Book Collection Category FO Format Monograph Location UP DAIT HF 5415 M2967 1993 ait04125 Regular Circulation AIT-5060   UP DBUS HF 5415 M2967 1993 Regular Circulation B-27949   UP DBUS HF 5415 M2967 1993 Regular Circulation B-28760   UP DBUS HF 5415 M2967 1993 Regular Circulation B-36836 Cataloging Source DAIT           Physical Location University of the Philippines Diliman: Asian Institute of Tourism HF 5415 M2967 1993 Diliman: Virata School of Business HF 5415 / M2967 1993           Digital Copy Not Available          Add to Book Cart  |   Download MARC