Record Details
 
  « New Search    
   
 
Bibliographic Data
Control Number57234
Date and Time of Latest Transaction20060619142443.8
General Information060619s |||||||||b ||00|||
Cataloging SourcePCARRD-DOST
Main Entry - Personal NameOliva, Lydia P.
Main Entry - Uniform TitleENGLISH
Title StatementTilapia marketing in Mindanao
General NoteKabacan, North Cotabato: SMARRC, USM, [n.d.] 29p. -(ICLARM-PCARRD Proj.)
Summary, Etc.A total of 121 operators of tilapia cages, pens and ponds in Lakes Buluan, Sebu and Lanao del Sur and 96 buyers/sellers in Buluan, Tacurong, Suralla, Marbel and Marawi City were interviewed to determine the marketing systems and problems of the tilapia industry in Mindanao. Marketing channels for tilapia varied from no intermediary to at most three intermediaries before the produce reached the consumers. About 43% of the total volumes of fish sold by producers passed through three intermediary route: the wholesaler to wholesaler/retailer to retailer. The buying and selling of tilapia was found profitable. Wholesalers get the most benefit (80% average net margin) while the wholesalers/retailer get the least, if not losing. Marketing problems encountered by producers included high costs of transportation, low price and lack of storage facilities. However, majority had no marketing problem. Among buyers/sellers, the most common problems were lack of capital, storage facilities, high transport costs or lack of transportation facilities. Marketing or vendors' association should be organized to minimize long route in tilapia marketing. Future studies should include consumers preference for tilapia species
Subject Added Entry - Topical TermTILAPIA
 MARKETING
 MARKETING CHANNELS
 ECONOMIC ANALYSIS
 MINDANAO
 PHILIPPINES
LocationDOST PCARRD
  
     
 
Physical Location
Department of Science and Technology
Philippine Council for Agriculture, Forestry and Natural Resources Research and Development
  
     
 
Digital Copy
Not Available
  
     
  |  Download MARC record Download MARC
 
         
         
Online Catalog
Basic Search
Advanced Search
Browse Subjects
Book Cart
 
         

Text Size:
S  -  M  -  L
Copyright © 2004-2025. Philippine eLib Project
Host: U.P. Diliman University Library