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Bibliographic Data
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57234
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20060619142443.8
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060619s |||||||||b ||00|||
040
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$aPCARRD-DOST
100
1#
$aOliva, Lydia P.
130
00
$lENGLISH
245
00
$aTilapia marketing in Mindanao.
260
##
$bKabacan, North Cotabato: SMARRC, USM, [n.d.] 29p. -(ICLARM-PCARRD Proj.).
500
##
$aKabacan, North Cotabato: SMARRC, USM, [n.d.] 29p. -(ICLARM-PCARRD Proj.).
520
3#
$aA total of 121 operators of tilapia cages, pens and ponds in Lakes Buluan, Sebu and Lanao del Sur and 96 buyers/sellers in Buluan, Tacurong, Suralla, Marbel and Marawi City were interviewed to determine the marketing systems and problems of the tilapia industry in Mindanao. Marketing channels for tilapia varied from no intermediary to at most three intermediaries before the produce reached the consumers. About 43% of the total volumes of fish sold by producers passed through three intermediary route: the wholesaler to wholesaler/retailer to retailer. The buying and selling of tilapia was found profitable. Wholesalers get the most benefit (80% average net margin) while the wholesalers/retailer get the least, if not losing. Marketing problems encountered by producers included high costs of transportation, low price and lack of storage facilities. However, majority had no marketing problem. Among buyers/sellers, the most common problems were lack of capital, storage facilities, high transport costs or lack of transportation facilities. Marketing or vendors' association should be organized to minimize long route in tilapia marketing. Future studies should include consumers preference for tilapia species.
650
04
$aTILAPIA
650
04
$aMARKETING
650
04
$aMARKETING CHANNELS
650
04
$aECONOMIC ANALYSIS
650
04
$aMINDANAO
650
04
$aPHILIPPINES
852
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$aDOST$bPCARRD
991
##
$wREPORTS
 
     
 
Physical Location
Department of Science and Technology
Philippine Council for Agriculture, Forestry and Natural Resources Research and Development
 
     
 
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