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MARC Record
Bibliographic Data
Control Number
UPD-00000310917
Date and Time of Latest Transaction
20090717004128.0
General Information
080210s1993 nyu a 000 eng
Language Code
eng
Local Call Number
HF 5415.32 G83
Main Entry - Personal Name
Guber, Selina S.
Title Statement
Marketing to and through kids / Selina S. Guber, Jon Berry
Physical Description
xx, 234 p. : ill. ; 24 cm
Subject Added Entry - Topical Term
*Child consumers
Advertising and children
Marketing research
Collection Category
FO
Format
Paper
Location
UP DCHE HF 5415.32 G83 HE009602 Regular Circulation HE-14750
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: College of Home Economics
HF 5415.32 G83
Digital Copy
Not Available
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