Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00018197817 Date and Time of Latest Transaction 20090717042301.0 International Standard Book Number 0749918144 (pbk) Cataloging Source DECON Main Entry - Personal Name Peppers, Don. Title Statement Enterprise one to one : tools for building unbreakable customer relationships in the interactive age / Don Peppers and Martha Rogers Physical Description xxv, 436 p. : ill Subject Added Entry - Topical Term Market segmentation   Customer relations   Relationship marketing   Technological innovations Added Entry - Personal Name Rogers, Martha, Ph.D. Language Code eng Local Call Number HF 5415.127 P46 1998 Collection Category FO Format Monograph Location UP DECON HF5415.127 P46 1998 SE045968 For Staff Use Only 1998 Econ-13040pa Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: School of Economics HF5415.127 / P46 1998           Digital Copy Not Available          Add to Book Cart  |   Download MARC