Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000382232 Date and Time of Latest Transaction 20090717014718.0 General Information 050705s1981 nyua b 001 0 eng International Standard Book Number 0442224176 Cataloging Source DMC Language Code eng Local Call Number HE 8689.6 H36 Title Statement Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues / edited by James E. Fletcher Physical Description viii, 336 p. : ill. Subject Added Entry - Topical Term Broadcasting -- Research -- Handbooks, manuals, etc   Radio audiences -- Research -- Handbooks, manuals, etc   Television viewers -- Research -- Handbooks, manuals, etc Added Entry - Personal Name Fletcher, James E., 1935- Collection Category FO Format Monograph Location UP DMC HE 8689.6 H36 MC014602 Regular Circulation MC-21805 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HE 8689.6 / H36 Diliman: College of Mass Communication HE 8689.6 H36           Digital Copy Not Available          Add to Book Cart  |   Download MARC