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Bibliographic Data
Control Number86462
Date and Time of Latest Transaction20100315173514.PM
General Information100315s |||||||||b ||00|||
International Standard Book Number0023300299
Cataloging SourcePTRI-DOST
Language Codeeng
Local Call Number687 D79r
Main Entry - Personal NameSpoone, Harrison Janice
 Drake, Mary Frances
Title StatementRetail Fashion Promotion and Advertising [by] Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald
Physical Descriptionxiii, 354 p. ill. (some col.) 25 cm
Summary, Etc.Emphasis is placed on the coordination needed between fashion merchandizing and sales promotion divisions of the department store. It is also intended for retailing students and those entrepreneurs who operate their own promotion and advertising programs
Subject Added Entry - Topical TermAdvertising -- Fashion
 Fashion merchandising
 Sales promotion
LocationDOST PTRI 687 D79r BOOKS R PTR-04-0250 1272 P 2007-06-29
  
     
 
Physical Location
Department of Science and Technology
Philippine Textile Research Institute687 D79r
  
     
 
Digital Copy
Not Available
  
     
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