Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000139210 Date and Time of Latest Transaction 20090716213446.0 General Information 080209s1999 nju 000 eng Language Code eng Local Call Number HF 5415.2 M25 1999 Main Entry - Personal Name Malhotra, Naresh K. Title Statement Marketing research : an applied orientation/ Narest K. Malhotra Edition Statement 3rd ed Physical Description 115 p Subject Added Entry - Topical Term *Marketing research   Marketing research -- Methodology Collection Category FO Format Paper Location UP DBUS HF 5415.2 M25 1999 BA000923 Three-Day Book B-33669 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.2 M25 1999           Digital Copy Not Available          Add to Book Cart  |   Download MARC