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MARC Record
Bibliographic Data
Control Number
UPD-00000140589
Date and Time of Latest Transaction
20090716214320.0
General Information
030723s2002 loe eng
Title Statement
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls
Added Entry - Personal Name
Baskin, Merry.
Earls, Mark.
International Standard Book Number
0749436786
Cataloging Source
dbus
Language Code
eng
Local Call Number
HF 6161 B4 B67
Physical Description
212 p
Subject Added Entry - Topical Term
Advertising -- Brand name products
Brand name products
Collection Category
FO
Format
Monograph
Location
UP DBUS HF 6161 B4 B67 Regular Circulation B-35726
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: Virata School of Business
HF 6161 B4 B67
Digital Copy
Not Available
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