Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000382095 Date and Time of Latest Transaction 20090717014543.0 General Information 041108s2003 enka b 001 0 eng International Standard Book Number 027365506X Cataloging Source DMC Language Code eng Local Call Number HF 5415.2 M237 Main Entry - Personal Name McGivern, Yvonne Title Statement The practice of market and social research : an introduction / Yvonne McGivern Physical Description xx, 390 p. : ill Subject Added Entry - Topical Term Marketing research -- Methodology   Social sciences -- Research -- Methodology Collection Category FO Format Monograph Location UP DMC HF 5415.2 M237 MC007594 Regular Circulation MC-21587 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5415.2 / M237 Diliman: College of Mass Communication HF 5415.2 M237           Digital Copy Not Available          Add to Book Cart  |   Download MARC