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MARC Record
Bibliographic Data
Control Number
UPD-00000307567
Date and Time of Latest Transaction
20090717003311.0
General Information
080210s1980 us 000 eng
Cataloging Source
DCHE
Language Code
eng
Local Call Number
HF 5415.3 R86 1980
Main Entry - Personal Name
Runyon, Kenneth E.
Title Statement
Consumer behavior and the practice of marketing/ Kenneth E. Runyon
Edition Statement
2nd ed
Physical Description
486 p
Subject Added Entry - Topical Term
Consumers
Marketing research
Motivation research (Marketing)
Collection Category
FO
Format
Textual
Location
UP DCHE HF 5415.3 R86 1980 HE009588 Regular Circulation HE-10238
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: College of Home Economics
HF 5415.3 / R86 1980
Diliman: College of Home Economics
HF 5415.3 R86 1980
Digital Copy
Not Available
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