Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000134381 Date and Time of Latest Transaction 20090716213449.0 General Information 080209s1983 nyu a 000 eng Language Code eng Local Call Number HF 5823 P34 Main Entry - Personal Name Patti, Charles H. Title Statement Cases in advertising and promotion management / Charles H. Patti, John H. Murphy Physical Description viii, 256 p. : ill Subject Added Entry - Topical Term *Advertising -- Case studies   Sales promotion -- Case studies Added Entry - Personal Name Murphy, John H. Collection Category FO Format Paper Location UP DBUS HF 5823 P34 Regular Circulation B-24194 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5823 P34           Digital Copy Not Available          Add to Book Cart  |   Download MARC