Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00048494682 Date and Time of Latest Transaction 20090717043636.0 International Standard Book Number 9780749450854 Cataloging Source dbus Language Code eng Local Call Number HD 69 B7 K35 2008 Main Entry - Personal Name Kapferer, Jean-Noel Title Statement The new strategic brand management : creating and sustaining brand equity long term Edition Statement 4th ed Physical Description 560 p Subject Added Entry - Topical Term Brand name products -- Management Collection Category FO Location UP DBUS HD 69 B7 K35 2008 BA015165 Reserve Book B-36706 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HD 69 B7 K35 2008 Diliman: Virata School of Business In process HD 69 B7 K35 2008           Digital Copy Not Available          Add to Book Cart  |   Download MARC