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Bibliographic Data
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174126
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20130919082117.AM
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$a9781412975827
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$aSTII-DOST
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$aF(B) HN59.2 M423 2010
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1#
$aRitzer,George
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$aMcDonaldization$bthe reader$cby George Ritzer
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$a3rd ed.
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$aCalifornia, USA$bPine Forge Press$c2010
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$ax, 449 p.$b23 cm.
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$aIncludes bibliographical references and index
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$aMcDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm
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$aUnited States$xSocial conditions$x1980
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$aStandardization $xSocial aspects$zUnited States
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$aBusiness Management$xEconomics
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$aWeber's Theory
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$aMcDonalds
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$aDOST$bSTII$hF(B) HN59.2 M423 2010$jBOOKS$kF (B)$pSTI-10-0221$t1$x3947$yPurchase$12011-03-14
991
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$wBOOKS
  
     
 
Physical Location
Department of Science and Technology
Science and Technology Information InstituteF(B) HN59.2 M423 2010
  
     
 
Digital Copy
Not Available
  
     
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