Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000134714 Date and Time of Latest Transaction 20090716213747.0 General Information 011015s1987 us eng Title Statement Branding: a key marketing tool / edited by John M. Murphy Cataloging Source DML Language Code eng Local Call Number HD 69 B7 B73 Physical Description 192 p Subject Added Entry - Topical Term Brand name products   Business names   Marketing Added Entry - Personal Name Murphy, John M. Collection Category FO Format Monograph Location UP DBUS HD 69 B7 B73 ba007103 Regular Circulation B-24740 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HD 69 B7 B73           Digital Copy Not Available          Add to Book Cart  |   Download MARC