Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000136912 Date and Time of Latest Transaction 20090716214036.0 General Information 080209s1992 us a 000 eng Language Code eng Authentication Code DMLUC Local Call Number HF 5415.13 L52 Main Entry - Personal Name Lilien, Gary L., 1946- Title Statement Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy Publication, Distribution, Etc. Englewood Cliffs, N.J. : Prentice-Hall, c1992 Physical Description xv, 803 p. : ill. ; 25 cm Subject Added Entry - Topical Term Marketing -- Management Added Entry - Personal Name Kotler, Philip.   Moorthy, K. Sridhar. Collection Category FO Format Paper Location UP DBUS HF 5415.13 L52 BA001255 Reserve Book B-28922 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.13 L52           Digital Copy Not Available          Add to Book Cart  |   Download MARC