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MARC Record
Bibliographic Data
Control Number
UPD-00000378305
Date and Time of Latest Transaction
20090717014514.0
General Information
080210s1992 us 000 eng
Language Code
eng
Local Call Number
HF 5415.127 H65
Main Entry - Personal Name
Hollander, Stanley C.
Title Statement
Was there a pepsi generation before pepsi discovered itn : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Physical Description
144 p
Subject Added Entry - Topical Term
*Market segmentation -- United States -- History
Advertising -- United States -- History
Marketing -- United States -- History
Youth as consumers -- United States -- History
Added Entry - Personal Name
Germain, Richard.
Collection Category
FO
Format
Paper
Location
UP DBUS HF 5415.127 H65 BA005832 Regular Circulation B-28030
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: Virata School of Business
HF 5415.127 / H65
Digital Copy
Not Available
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