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Bibliographic Data
Control NumberUPD-00000378305
Date and Time of Latest Transaction20090717014514.0
General Information080210s1992 us 000 eng
Language Codeeng
Local Call NumberHF 5415.127 H65
Main Entry - Personal NameHollander, Stanley C.
Title StatementWas there a pepsi generation before pepsi discovered itn : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Physical Description144 p
Subject Added Entry - Topical Term*Market segmentation -- United States -- History
 Advertising -- United States -- History
 Marketing -- United States -- History
 Youth as consumers -- United States -- History
Added Entry - Personal NameGermain, Richard.
Collection CategoryFO
FormatPaper
LocationUP DBUS HF 5415.127 H65 BA005832 Regular Circulation B-28030
Textual Physical Form DesignatorBook
 
     
 
Physical Location
University of the Philippines
Diliman: Virata School of BusinessHF 5415.127 / H65
 
     
 
Digital Copy
Not Available
 
     
 
         
         
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