Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000380983 Date and Time of Latest Transaction 20090717015415.0 General Information 080210s1998 caua 000 eng International Standard Book Number 0761912533 Cataloging Source DMC Language Code eng Local Call Number HF 5415.2 G69 1998 Main Entry - Personal Name Greenbaum, Thomas L. Title Statement The handbook for focus group research / Thomas L. Greenbaum Edition Statement 2nd ed Physical Description xvi, 262 p. : ill Formatted Contents Note Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility Subject Added Entry - Topical Term Marketing research   Focused group interviewing Collection Category FO Format Monograph Location UP DMC HF 5415.2 G69 1998 MC004138 Regular Circulation MC-19995   UP DMC HF 5415.2 G69 1998 MC000949 Regular Circulation MC-19051   UP DMC HF 5415.2 G69 1998 MC004138 Regular Circulation MC-19995 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5415.2 / G69 1998           Digital Copy Not Available          Add to Book Cart  |   Download MARC