Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000382916 Date and Time of Latest Transaction 20090717015446.0 General Information 071030t2004 njua 001 0 eng International Standard Book Number 0805857907 Cataloging Source DLC DMC Language Code eng Local Call Number GV 716 S66 2004 Title Statement Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley Physical Description xxiii, 415 p. : ill Subject Added Entry - Topical Term Sports -- United States -- Marketing   Sports -- United States -- Psychological aspects   Communication in marketing Added Entry - Personal Name Kahle, Lynn R.   Riley, Chris, 1958- Collection Category FO Format Monograpg Location UP DMC GV 716 S66 2004 Regular Circulation MC-22776 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication GV 716 S66 2004           Digital Copy Not Available          Add to Book Cart  |   Download MARC