Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000367549 Date and Time of Latest Transaction 20090717013651.0 General Information 030101s1996 us 000 eng Cataloging Source ILS Language Code eng Local Call Number HF 5415 I265 V37 Main Entry - Personal Name Vassos, Tom Title Statement Strategic Internet marketing / Tom Vassos Physical Description xxii, 326 p. ; ill General Note Contents : Defining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model : planning your Internet strategy -- Transitioning from the physical to the virtual -- Marketing research on the Internet -- Implementing the initial four stages of web site development implementing the final five stages of web site development -- Crating and maintaining web content -- Driving traffic to your site -- Advanced Internet technologies --Marketing by E-mail -- Internet "outbound' marekting strategies -- proactive marketing on the Internet -- Online commerce : closing sales on the Internet -- About the online component of the book - Index   Includes index Subject Added Entry - Topical Term Internet (Computer network)   Internet advertising   Internet marketing Collection Category Reserve   FO Book Location UP DLS HF 5415 I265 V37 LS001734 Reserve Book LS-1048G Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: School of Library and Information Studies HF 5415 I265 V37           Digital Copy Not Available          Add to Book Cart  |   Download MARC