Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000139227 Date and Time of Latest Transaction 20090716213452.0 General Information 080209s1998 us 000 eng Cataloging Source DBUS Language Code eng Local Call Number HF 5415.125 L494 Main Entry - Personal Name Lilien, Gary L. Title Statement Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy Physical Description 350 p. + CD-ROM tutorial to accompany Subject Added Entry - Topical Term *Marketing -- Data processing   Marketing -- Decision-making -- Data processing   Marketing -- Decision-making -- Mathematical methods Added Entry - Personal Name Rangaswamy, Arvind. Collection Category FO Location UP DSTC HF 5415.125 L494 SOS10336 Regular Circulation SOS-11723   UP DBUS HF 5415.125 L494 BA000402 Reserve Book B-33686   UP DBUS HF 5415.125 L494 BA000403 Reserve Book Tutorial B-33687   UP DSTC HF 5415.125 L494 SOS10336 Regular Circulation SOS-11723 Format Monograph Location UP DBUS HF 5415.125 L494 BA000402 Reserve Book B-33686   UP DBUS HF 5415.125 L494 BA000403 Reserve Book Tutorial B-33687   UP DSTC HF 5415.125 L494 SOS10336 Regular Circulation SOS-11723 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: School of Statistics HF 5415.125 / L494 Diliman: Virata School of Business HF 5415.125 L494           Digital Copy Not Available          Add to Book Cart  |   Download MARC