Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000139384 Date and Time of Latest Transaction 20090716213649.0 General Information 080209s1999 us 000 eng Language Code eng Authentication Code DMLUC Local Call Number HF 5415.13 L54 Main Entry - Personal Name Lilien, Gary L. Title Statement New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy; co-sponsored by Institute for the study of Business markets Publication, Distribution, Etc. Reading, Mass : Addison-Wesley, c1999 Physical Description 149 p. CD-ROM Subject Added Entry - Topical Term *Marketing -- Management   Brand name products -- Management   Marketing -- Data processing Collection Category FO Location UP DBUS HF 5415.13 L54 Reserve Book B-34147   UP DBUS HF 5415.13 L54 BA000200 Reserve Book B-34148 Format Paper Location UP DBUS HF 5415.13 L54 Regular Circulation B-33883   UP DBUS HF 5415.13 L54 Reserve Book B-34147   UP DBUS HF 5415.13 L54 BA000200 Reserve Book B-34148 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.13 L54           Digital Copy Not Available          Add to Book Cart  |   Download MARC